Tetra Pak & Mirakl launch Virtual Marketplace 'to change the way buyers and sellers operate'

By Jenny Eagle

- Last updated on GMT

Tetra Pak Marketplace is a one stop shop for buying and selling products including spare parts and consumables. Photo: Tetra Pak
Tetra Pak Marketplace is a one stop shop for buying and selling products including spare parts and consumables. Photo: Tetra Pak

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Tetra Pak has partnered with Mirakl to launch a food and beverage Virtual Marketplace, claiming it makes it easier to purchase products and will ‘change how buyers and sellers operate’.

Germany is the first country to launch the marketplace in January 2020, later expanding in selected countries in Europe, then globally. 

One-stop shop

Klara Svedberg
Klara Svedberg

The marketplace will host more than 300,000 spare parts and consumables from Tetra Pak, with an additional 200,000 products for maintenance, repair and operations from vetted sellers. 

The 24/7 marketplace will host vendors selling products within Safety & Security, Industrial Supplies, Cleaning Solutions and areas for F&B production and the number of products will grow as more vendors join the platform. 

Klara Svedberg, VP, part and consumables, Tetra Pak, will be speaking at the World Economic Forum at Davos in collaboration with Mirakl to discuss the launch of the marketplace and its impact on the F&B sector today (January 22). 

The panel, Securing a Competitive Future: Platform your business to thrive in a digital world, ​will be in partnership with Florian Bress, COO, Mirakl and Felix Staeritz, author of “FightBack: A Guidebook for Disruptive Growth in the Digital Era”, to discuss how to navigate a business in a world exposed to political tensions and driven by exponential technological change. 

Tetra Pak Marketplace will have a positive impact on the sector, bringing a new era of convenience and ease. The F&B industry is going through a digital revolution, and new technologies are continuing to emerge that offer the potential to transform our customers and our own business for the better,​” said Svedberg. 

Tetra Pak Marketplace enables customers to choose from more than 300,000 products, in the categories of spare parts and consumables, from a ‘one stop shop’, 24/7​. 

This follows research amongst our customers that revealed how time consuming it is to source suppliers and manage multiple accounts. Our customers want to consolidate their ordering systems by purchasing all they need in one place. Tetra Pak Marketplace is a reflection of the current digital revolution and customer expectations​.” 

Germany launch

Svedberg said Germany is the first country to launch the marketplace because it ‘​saw there was an interest from our customers in Germany to make the purchasing of products much simpler and faster’. 

We are in the process of discussing with our customers, the rollout of Tetra Pak Marketplace in various countries but that depends entirely on demand from food and beverage producers,​” she added. 

Tetra Pak Marketplace will in time be available globally, with the exact date to be confirmed​.” 

According to Phillipe Corrot, CEO, Mirakl, marketplaces are ‘taking over the world of eCommerce’. 

It’s about creating a shopping destination where buyers can get everything they need,​” he said. 

The F&B industry needs a platform that will allow it to catch up with other sectors, and the combination of Tetra Pak’s F&B expertise and our digital technology means we can enhance the way F&B manufacturers do business​.” 

Iris Schmeckthal, CEO, LAT&SGF/Schmeckthal Group, who is one of the vendors on Tetra Pak’s marketplace said: “It is an exciting opportunity for us to grow in new areas." 

Tetra Pak said it was unable to share a link to the marketplace as it is a closed system and only available to customers and vendors.

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