on the block

By Jim Cornall contact

- Last updated on GMT

Two cheese-related website domain names have come on the market and are available to be purchased.
Two cheese-related website domain names have come on the market and are available to be purchased.

Related tags: Cheese

It’s possible to go online and set up your own website. However, choosing a domain name isn’t that easy. Often, they are taken. But now, a pair of cheese-related domain names for the dairy industry are available – at a price.

The site names and, previously owned by an advertising agency and development incubator, are up for sale.

The names have been listed and approved for sale across GoDaddy’s premium name platform for $12,500 each, with escrow services provided by GoDaddy’s Afternic team in Waltham, MA.

“We know that either name would be an excellent tool to boost visibility, market opportunities, and easy memory recollection, whether it be on a direct consumer basis, or for bulk or large scale cheese purchasing,”​ said Robert Davis, director of intellectual property at Intelliname, a company that deals with both the procurement and representation of rare domain names worldwide.

“The domains would allow the owner to greatly optimize their influence and participation in cheese markets through organic ranking, as well as stimulate many benefits from strategic positioning within the natural sales pathways that consumers take.”

He added that the original owner had envisioned using the domains for a unique concept that sold “super‐sized” cheese blocks.

“I think the idea would have been an interesting novelty that could have become a popular gift idea for cheese lovers around the world. Especially given the creative visuals from the right product shots. It is such an amazing gift idea, as well as all of the traditional uses such as bulk purchasing, commercial applications, restaurant and food preparation, cheese enthusiasts, wine parties, and luxury marketing.”

Interested parties can navigate to either of the two domains online for direct support by Afternic.

Related topics: Markets, Cheese


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