The 44,152m2 plant which cost USD$50 million to construct is located in Ngoro Industrial Park, Mojokerto, East Java.
The new plant will have 14 production lines that can produce a total of 200 tonnes of ice cream or 110,000 to 115,000 boxes per day.
Aice’s first factory is located at Cikarang, West Java and together the two factories will be able to satisfy the demand of its 200,000 resellers.
Distribution and export
Sylvana Zhong, brand manager at Aice Group Holdings Pte Ltd told FoodNavigator-Asia: “The new Mojokerto factory will help Aice to recruit more resellers in East Java.”
In Indonesia, consumers can find Aice ice cream both in modern and traditional markets. Zhong said: “Aice targets the economy segment with high quality and affordable price products where you can find Aice ice cream products in warung (small shop) next to your house. This is in line with our commitment to spread joy to everybody regardless of economic classes.”
Currently, Aice ice cream is only distributed domestically, but Zhong said with the Mojokerto plant, they plan to export their products to the Philippines and Vietnam.
Aice Indonesia produces 20 ice cream variants, mostly ice cream on sticks.
According to Zhong: “Chocolate is still the favourite flavour among Indonesians, but we see a trend toward fruits flavours.”
She added: “Indonesian people expect innovative products and new sensations when consuming ice cream,” so the company launched a mochi ice cream product, corn-shape ice cream, and most recently, ice cream in a cone, in Indonesia to cater to these growing trends.
Zhong expressed that ice cream consumption per capita in Indonesia was still considered low (0.7 – 0.8 litres per capita per year) compared to other countries in Asia-Pacific such as Singapore (five litres per capita).
She told us there were plans for an additional facility in West Indonesia in the future: “(We hopes) to expand our distribution channel, grow our reseller network and bring more economic benefit to our country and society.”
Apart from its production activities, the factory is also driving the concept of educational tourism. Zhong told us: “This factory has an Educational Factory Tour concept where visitors can get to know and witness the ingredients, technology and the process behind our ice cream.”