The move is intended to help residents avoid leaving their homes and potentially enduring long lines to buy products.
Bengaluru-based MilkLane said it added the new delivery channel to ease the availability of dairy products, as the disruption in the supply chain has led to a gap in the supply of essential goods recently.
The startup, aimed at providing antibiotic-free, safe and standardized high-quality milk to consumers, has already made its products available through a distribution network of retail outlets and online delivery aggregators, who are all facing challenges in providing essentials during the coronavirus pandemic.
Gaurav Haran, CEO of MilkLane, said, "It’s the right time to reach out directly when consumers are not able to buy dairy products due to the lockdown. We have started this service to help people avoid the risk of stepping out while still availing themselves of best quality products that maintain the highest hygiene regulations."
The company said supply issues in the milk industry have in the past led to a sharp rise in milk adulteration.
MilkLane procures its own milk and processes it in its own plant. The milk is processed with UHT technology to provide a 90-day non-refrigerated shelf-life. The process preserves the nutrients in the milk, which is then packaged in pre-sterilized packs.
Consumers can register by dialing 09353100107 or via WhatsApp.