Smitten Ice Cream partners with Perfect Day on vegan line

By Jim Cornall contact

- Last updated on GMT

Fresh Strawberry is one of the four N'Ice Cream flavors available. Pic: Smitten Ice Cream
Fresh Strawberry is one of the four N'Ice Cream flavors available. Pic: Smitten Ice Cream

Related tags: Ice cream, ice cream alternatives, dairy free, plant-based

Californian ice-cream company Smitten Ice Cream has announced a partnership with Perfect Day, a global plant-based brand.

The N’Ice Cream line products from the collaboration are clean-label, vegan, lactose-free and hormone-free.

“We have been working hard and iterating on a vegan product for years, but I refused to put a product on the menu if I didn’t like it as much as our traditional grass-fed dairy flavors,”​ said Robyn Sue Fisher, founder of Smitten.

“That all changed the first time I did a blind taste-test of the Smitten N’Ice Cream made with Perfect Day - it blew my mind. I knew, then and there, we were ready.”

Smitten’s partnership with Perfect Day marks the first regionally available commercial product made with Perfect Day’s flora-made protein. Consumers will be able to try Smitten N’Ice Cream locally in the San Francisco Bay Area via in-store pick-up and delivery platforms, and in the western region of the US via Smitten’s newly launched direct-to-consumer platform.

“At Perfect Day, we believe that the future of food is within arms’ reach, and we’re thrilled to work with partners who value not only science and technology, but the experience and taste of delicious dairy products, to empower the future - and now - of food,”​ said Ryan Pandya, co-founder and CEO of Perfect Day.

Smitten N’Ice Cream will be available in four flavors: Brown Sugar Chocolate, Fresh Strawberry, Coconut Pecan and Root Beer Float.

Related topics: Manufacturers, Ice Cream

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