Alden’s Organic pivots to e-commerce

By Jim Cornall contact

- Last updated on GMT

The company said e-commerce frozen sales are up +31% since the COVID crisis started. Pic Alden's Organic.
The company said e-commerce frozen sales are up +31% since the COVID crisis started. Pic Alden's Organic.

Related tags: Organic, coronavirus, COVID-19, Ice cream, Desserts

US organic ice-cream producer Alden’s Organic has responded to the coronavirus lockdown by making its ice cream, novelties and new dairy-free frozen desserts available for purchase on the brand’s website, delivering to consumers doorsteps nationwide.

The company has partnered with Healthy Goodness, a frozen-food fulfillment service specializing in natural foods, to facilitate the online orders and shipping. Customers can mix and match six or more products to qualify for free shipping.

Earlier this year, Alden’s had been working with Healthy Goodness to make the newly-launched Dairy Free line available for purchase online. When the pandemic hit, instead of pausing, Alden’s said they knew they needed to go all in and add all 46 SKUs to the e-commerce platform.

“Even during these challenging times we knew we needed to push ourselves to make this happen if we could,”​ president and CEO Eric Eddings said.

“E-comm frozen sales are up +31% since the COVID crisis, and we think this is a trend that will continue even after we recover from it.” 

Alden’s Organic said it expects e-commerce to supplement its national grocery distribution, which remains and will continue to be the mainstay of the business.

Related topics: Manufacturers, Ice Cream, COVID-19

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