Myprotein launches sweet flavors with Swizzels

21-May-2020 - Last updated on 21-May-2020 at 10:18 GMT

The limited-edition range is the start of a two-year partnership between the two brands.

Myprotein and Swizzels have launched a partnership to bring some new products to market.

As part of Myprotein’s 16th birthday celebrations, five new limited-edition products will be launched on May 24, combining the flavors of Swizzels’ products, with Myprotein’s sports nutrition products.

The company’s Clear Whey Isolate with be available in Refreshers, Love Hearts, Drumstick and Parma Violet flavors. The range will be available while stocks last, and each serving will contain 20g protein, low sugar and fewer than 90 calories.

A brand-new Drumstick flavor Layered Bar will also be available as a limited-edition offering, with the layers of protein taking on the red and yellow colors and flavors of the candy.

The limited-edition birthday range is the start of a two-year partnership between the two brands.

Matthew Moulding, founder and CEO of THG said, “Innovation is key for Myprotein; we are always looking to push boundaries and break the mould, so it made sense to join forces with an exemplary brand. We have high hopes for this launch, and what is set to be a great, strategic relationship.”

This partnership forms part of Myprotein’s ongoing focus to expand its licensing remit, brand relationships, and ultimately, innovative offerings.