FrieslandCampina Ingredients launches Biotis health and wellness ingredients
The Biotis portfolio has been developed to work with the body’s natural processes, supporting all the essential functions needed for a healthy, active life, from maternal health, through to sleep, immunity and gut health.
The company said Biotis has been designed to help brand owners develop attractive foods, drinks and supplements with compelling health benefits.
Biotis Gut Health is the first part of the range to be unveiled. With recent studies suggesting 37% of consumers want to improve their digestive health FMCG Gurus Report, ‘Insights and Opportunities: Global digestive health’, 2019), the company said need is growing for holistic healthy gut solutions.
By encouraging a healthy microbiome, Biotis Gut Health focuses primarily on improving digestive health. Research by FrieslandCampina Ingredients suggests Biotis GOS provides a superior prebiotic effect and improves gastro-intestinal health in adults.
“The launch of Biotis Health Benefit Solutions is a really exciting development for FrieslandCampina Ingredients, and indeed for the industry as whole,” said Vicky Davies, global marketing director, performance and active nutrition, at FrieslandCampina Ingredients.
“We believe it marks a whole new era of ingredient science. Consumers are increasingly aware of their health as a joined-up proposition and are looking for solutions which will help them stay well, both mentally and physically, throughout life – from expectant parents right through to the senior years. At the same time, they’re aware of how what they eat and drink affects wellbeing, and so are demanding products which also taste great, deliver on texture, and fit into their busy lifestyles.”
Further details of Biotis solutions for sleep, immune, and maternal health will be unveiled throughout 2020.