Aptar launches NEO closure for infant formula market

NEO is a tamper-evident closure that features a customizable in-molded scoop for precise and specific dosage. The closure strives to meet the needs of consumers for safer, cleaner, and more functional products, while still keeping the infant formula protected, and the brand reputation intact.

When designing NEO, Aptar said every aspect was considered to better protect the product inside from external contaminants, a major concern for infant nutrition producers.

The closure integrates a flex-band that, although firm, molds itself to fit a variety of containers. The flex-band was designed to guard and protect the infant formula from insects, and has been validated by several independent laboratories. Its low application force is suitable for a mechanical or manual application, and the centering mechanism helps to center the closure onto the can.

Aptar said it completed studies to better understand the consumer journey, pain points, and the relationships between the package and the user. As a result, NEO was designed to be handled with just one hand, thanks to its ergonomic shape and its hinge.

Upon opening the closure, consumers will see the customized scoop is not touching the infant formula, promoting less contamination. With one hand, consumers can unlock, use, and replace the scoop back to the holder.

Once finished, the lid can be resealed by pressing the press-to-close area. The audible click gives consumers peace-of-mind that the container is closed, and the infant formula is protected.

NEO comes in two diameters – 99 mm and 127 mm – which can be sealed onto all standard infant formula containers, whether metal or composite. NEO is also able to mold itself to fit within a brand’s image, and allows companies to choose between three different manufacturing finishes: embossed, in-mold labeling, or bi-injection molding.