Norseland creates vegan version of Mexicana

By Jim Cornall contact

- Last updated on GMT

The new product will launch into ASDA in the UK in July. Pic: Norseland
The new product will launch into ASDA in the UK in July. Pic: Norseland

Related tags: Tine, vegan, plant-based, Dairy alternatives, Cheese

UK speciality cheese company, Norseland, which created Applewood Vegan, has added to its range of vegan cheese alternatives with the launch of Mexicana Vegan.

Mexicana Vegan contains the same fiery spice mix and bell and jalapeño peppers as its dairy cousin, the UK's number 1 best-selling spicy cheese, Mexicana.

Applewood was the UK's first major cheese brand to launch a vegan cheese alternative, and it proved so successful - 40% of the Asda stores stocking it sold out in the first three days - that Norseland decided to launch a vegan version of the popular Mexicana brand.

Lisa Harrison, senior brand manager for Mexicana said, "The popularity of Applewood Vegan proved to us that there is a real demand for vegan alternatives to cheese, not just from vegans, but from flexitarians too.

"And what was key in its popularity was how well it melts like its dairy cheese counterparts.

mexicana 2

"We applied the same logic to the creation of Mexicana Vegan and our taste panel of spicy cheese enthusiasts are already hooked on it, because it's super-stringy when it melts and has all of the flavour of Mexicana, including a nice spicy kick."

This latest dairy-free creation was made in an allergen-free factory, has been fortified with vitamin B12 and calcium and is Vegan Society approved.

The quick-melting vegan cheese, which is free from lactose, milk, eggs, soya, nuts and gluten, will be available exclusively from July 20, 2020 in approximately 300 ASDA stores nationwide and will RRP at £2.30 ($2.90) for a 200g block.

Asda's free from cheese buyer, Laura Sparkes, said, "We are really excited to announce the exclusive launch of Mexicana Vegan Cheese in Asda stores and on Asda.com from July this year.

"Vegan cheese continues to grow in popularity with our customers so we are thrilled to be able to expand our range and add this new line to our Free From offering.

"We love the spicy flavor and know our customers will agree. It is hard to believe this is a dairy alternative!"

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