Else Nutrition launching trial samples in US

By Jim Cornall contact

- Last updated on GMT

The product will be commercially available in the US in July.  Pic: Else Nutrition
The product will be commercially available in the US in July. Pic: Else Nutrition

Related tags: Infant formula, plant based

Else Nutrition Holdings Inc. is launching trial-sized pouches of Else Plant-based Complete Nutrition for Toddlers in the US.

The trial samples of Else's proprietary soy-free and dairy-free product will now be widely available for order via the elsenutrition.com e-store.

"We are thrilled to hit this key milestone and to be sharing our product with the world. It is indeed a major inflection point as we continue down the path toward commercialization of our first product. We are excited to get the samples in the hands of eager parents looking for clean label, plant-based nutrition alternatives for their children,"​ Hamutal Yitzhak, CEO & co-founder of the company, said.

Else Plant-Based Complete Nutrition for Toddlers trial pouches (1.27 oz) will be available at no charge, with customers covering shipping costs. The sampling campaign will be promoted via Else social media channels and will precede the launch of the full-size version of the product, which will be available for pre-orders in July.

Else Nutrition GH Ltd. is an Israel-based food and nutrition company focused on developing plant-based food and nutrition products for infants, toddlers, children, and adults.

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