Müllerlight launches low-fat Crunch range
The product is available in two varieties, the limited edition Müllerlight Crunch Flamingo Edition, and one permanent flavor, Müllerlight Crunch Toffee Cheesecake Inspired.
The company said split pot yogurts are the fastest growing yogurt format and its research identified that consumers found ignoring food cravings, temptations and the desire to indulge as some of the biggest challenges to managing their weight.
Müllerlight Crunch contains low fat yogurt, a side of crunchy inclusions and contains 98 kcal per pot.
Müllerlight Crunch Toffee Cheesecake Inspired (toffee flavour yogurt with biscuit crumble) is available in Morrisons, and will also be available in Asda from July 13, alongside Müllerlight Crunch Flamingo (strawberry yogurt with pink biscuit balls). The RRP is £3 ($3.73).
Michael Inpong, strategy and marketing director at Müller Yogurt & Desserts said, “As a consumer centric business, we know that our shoppers are constantly seeking new flavors and formats which not only excite them and add taste to life, but suit their various needs.”
