Biorigin brings market trends to SHIFT20
Renata Calonego, Biorigin global strategic marketing manager, said, “Current market trends shows that consumers are increasingly aware what they eat and drink. Taking care of their own diet and health, they check labels and at the same time, they are willing to moving out their comfort zones to explore bolder flavours and multisensory food experiences, seeking for pleasant food and beverages experiences without give up of taste, texture, quality, health and well-being.”
Maria Helena Manhão Branco, Biorigin´s global food application specialist, will host two webinars: one focused on solutions to plant-based recipes and another on sodium and sugar reduction. The webinars will be held on July 13 and 14 at 3pm Central time.
Branco said, “In the webinar we will demonstrate our commitment to add value to our customers’ products by presenting solutions that match consumers’ demands. Delivering natural ingredients - natural flavors, yeast extracts and derivatives, that benefit consumers’ health and the sustainability of the planet is Biorigin’s mission since its foundation, and not merely a way to comply with regulatory or health legislation.”
