Flexible packaging is mainly composed of plastics often highlighted as “problematic.” The FPE said there is a need to convince and reassure stakeholders about the sustainability role flexible packaging already plays in Europe and how this will continue to develop and improve in the future.
The initiative involves the market leaders and many small and medium sized specialized converters. The Sustainability Vision is targeted at both the industry itself, to offer guidance, as well as other stakeholders. This includes customers, retailers, legislators, and NGOs. It explains the environmental and social benefits of flexible packaging and the efforts of the industry to mitigate any problems.
Additionally, it summarizes the approach and activities of the industry in this respect and how it is working toward achieving the goals set out in the vision.
These goals are: designing flexible packaging for full effectiveness and minimum environmental footprint; circularity for flexible packaging; zero tolerance of leakage and littering into the environment; and speeding up progress with cooperation.
Guido Aufdemkamp, executive director of FPE, said, “I am delighted with FPE’s bold initiative to adopt this Sustainability Vision. The industry has always been aware it must play a positive role in mitigating climate change. These actions clearly demonstrate the proactive role it is taking. I am delighted the members have found common ground on this very important issue and how, therefore, the European industry is working together.”