fairlife moves into ice cream

By Jim Cornall contact

- Last updated on GMT

The new ice cream range consists of seven flavors. Pic: fairlife
The new ice cream range consists of seven flavors. Pic: fairlife

Related tags: Ice cream, fairlife, Coca-cola company, Coca-cola

US dairy firm fairlife, LLC, which launched ultra-filtered milk in 2015, has partnered with Boardwalk Frozen Treats, LLC, to enter the ice cream category. It is the Coca-Cola Company owned firm's first venture away from beverage-related products and into frozen desserts.

fairlife Light Ice Cream is lactose free and is available in seven flavors: Vanilla, Chocolate, Cookies & Cream, Chocolate Peanut Butter, Double Fudge Brownie, Java Chip and Mint Chip.

Depending on the flavor, it has eight or nine grams of protein.  fairlife Light Ice Cream has no artificial preservatives or colors, and the milk used comes from cows raised without artificial growth hormones.

The new ultra-filtered light ice cream will be sold at a suggested retail price of $4.98 per 14-ounce container in select grocery chain stores.  Following the launch, the companies will expand distribution to include more grocery, retail, and convenience stores nationwide.

"It's an honor to work with Boardwalk Frozen Treats, a company with extensive experience in the sales, marketing, and distribution of national ice cream brands. Our partnership with them allows us the opportunity to explore the world of frozen desserts,"​ said Tim Doelman, CEO at fairlife, LLC.

“Our light ice cream has either a third the calories, or half the fat, of traditional ice cream, or in some cases both. We hope to change the perception that frozen treats with improved nutritional profiles don't taste as good as traditional ice cream, especially for the 76% of consumers who make an effort to eat healthy.”

David Owens, CEO of Boardwalk Forzen Treats, said, "Consumers see ice cream as an indulgent treat. Many are intrigued and excited by frozen dessert options with less sugar but are skeptical that they can also taste good.

"However, fairlife is a pioneer in the dairy industry. They have consistently introduced a variety of innovative milk-based products that have nutritional attributes consumers are seeking AND taste great. Our team was eager to work with fairlife because we knew the new line of light ice creams would be no different. We are proud to be aligned with fairlife as they make this leap into the world of ice cream, a major milestone for their company."

Related topics: Manufacturers, Coca-Cola, Ice Cream

comments

Post your comment

We will not publish your email address on the website

These comments have not been moderated. You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment. Any comment that violates these terms may be removed in its entirety as we do not edit comments. If you wish to complain about a comment please use the "REPORT ABUSE" button or contact the editors.

Follow us

Products

View more

Webinars