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Singletons & Co launches Kefir Cheddar under new brand
![The new cheese is created using live kefir cultures.](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_large/publications/food-beverage-nutrition/dairyreporter.com/news/manufacturers/singletons-co-launches-kefir-cheddar-under-new-brand/11598681-1-eng-GB/Singletons-Co-launches-Kefir-Cheddar-under-new-brand.jpg)
UK cheesemaker Singletons & Co. has launched a new cheese made using live kefir cultures.
Kefir Cheddar comes under a new brand from Singletons & Co. called the Cultured Cheese Company and is being stocked in 300 Sainsbury’s stores across the UK.
Handcrafted using local milk the cheese, which took two year to develop, has a mild, ‘yogurty’ flavor and hit shelves on July 12.
Jak Blanthorn, UK account manager at Singletons & Co. said, “This has been an exciting project to work on. We’re conscious of consumers’ increased focus on health and their interest in gut-friendly bacteria in particular, so have worked to create a cheese that not only aligns with their interests but also tastes fantastic.”