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Singletons & Co launches Kefir Cheddar under new brand
UK cheesemaker Singletons & Co. has launched a new cheese made using live kefir cultures.
Kefir Cheddar comes under a new brand from Singletons & Co. called the Cultured Cheese Company and is being stocked in 300 Sainsbury’s stores across the UK.
Handcrafted using local milk the cheese, which took two year to develop, has a mild, ‘yogurty’ flavor and hit shelves on July 12.
Jak Blanthorn, UK account manager at Singletons & Co. said, “This has been an exciting project to work on. We’re conscious of consumers’ increased focus on health and their interest in gut-friendly bacteria in particular, so have worked to create a cheese that not only aligns with their interests but also tastes fantastic.”
