The plant-based yogurt alternatives also include oats and are gluten and lactose free.
The Migros-exclusive line includes three flavors, natural, vanilla and tropical fruits. Both companies are working to bring additional lines to several other European countries later this year.
“Our customers are looking for high quality, innovative, healthy and tasty options. The collaboration with Innovopro on the chickpea protein CP Pro 70, opens for us the opportunity to create new solutions for unmet consumer needs. The chickpea protein with its high functionality, neutral taste and clean label profile enables us to offer consumers new and exciting products,” Matthew Robin, CEO of ELSA-Mifroma, said.
ELSA-Mifroma is a group of manufacturing companies in the Migros Group and a milk processing company.
While chickpeas naturally contain 20% protein, InnovoPro is the first company in the world to launch a 70% chickpea protein concentrate, an innovative plant-based protein that adds value to both producers and consumers.
InnovoPro’s product extends customers’ choices for a new, clean-label, non-GMO and non-allergenic source of protein and brings benefits in terms of functionality, health, nutrition, taste and mouthfeel. The company said these properties make it suitable for developing a range of food products that meet demands from diverse target audiences across the globe.
“The collaboration with Migros is a significant milestone for Innovopro in Europe,” said Taly Nechushtan, CEO of InnovoPro.
“We are proud that ELSA-Mifroma chose to work with Innovopro in order to develop and launch new products for its customers. This launch marks a new height in our continued growth strategy and will enable Innvopro to gain further traction in the European market. We believe that InnovoPro will lead the new alternative protein category and with partners like ELSA-Mifroma, introduce products with added health and nutritional values to customers. As part of our sustainable growth strategy, we are exploring production collaboration options for our protein, to expand our EU supply chain.”
Migros is Switzerland’s largest retailer and is comprised of 10 cooperatives, creating one of the largest cooperatives in Europe.