DW Reusables launches Shellbee tray
Fit-to-purpose designed for retailers and A-brands, Shellbee carries all the benefits of shelf-ready packaging without the environmental and economic downside of traditional packaging such as tons of packaging waste, high damage rate and a long replenishment process.
The company said the reusable trays are easy to place and replace on retailer’s shelves, as well as to handle and open. They can be folded down and nested, occupying little room for storing and transporting. Shellbees’ intended supply chain is between retailers and producers.
The bespoke designs can suit just about any product that can be found on the shelves of a local supermarket. That flexibility extends to the dimensions of the Shellbee, which can be adapted to ensure a match for specific products or ensure shelf space is maximized in store.
Shellbees are fully brandable with In Mould labels (IML) or one-color laser printing for brand exposure. The IMLs are made of the same material as the trays, so after their long life, they are easy to recycle—further helping brands and retailers burnish their environmental performance and CSR reporting.
Reports show reusable transport platforms (RTP’s) generate around 60% fewer CO2 emissions than disposable packaging, such as cardboard.
DW Reusables said a feature that smoothly moves the contents forward as each item is sold can easily be incorporated. Retail trials have shown products continually presented to the front of the shelf can increase sales by up to 20%. This also saves time for store employees re-stocking and ‘facing’ shelves to make them look perfect.
The strong and lightweight construction of the injection moulded trays provide a long lifespan, so the initial investment can pay for itself repeatedly. In addition, the strength of the trays means less damage during transport and less breakage in stores compared to traditional trays that can often fail to hold heavier items like glass jars. Small holes in the bottom of the trays make cleaning easier, the company said.
