In direct response to in-market demand and interest from China and South East Asia following the COVID-19 global health pandemic, Keytone developed and launched a dairy-based functional Immunity Booster Powder under its proprietary brand, KeyDairy.
Keytone said the global immune health supplements market is expected to record high growth following the ongoing health pandemic. In China alone, the dietary supplements market is forecast to reach $22.3bn in 2020. China e-Commerce giant JD.com has stated the sale of vitamins and dietary supplements has increased more than fivefold since the beginning of COVID-19.
KeyDairy Immunity Booster Powder is a functional dairy-based powder high in colostrum, probiotics, vitamins B and C and zinc and is targeted as a daily supplement to aid day-to-day immunity.
Keytone will commence production of the KeyDairy Immunity Booster immediately and ship to market, commencing with China and South East Asia, once production is complete.
Keytone’s CEO, Danny Rotman, said, “Keytone will continue to develop and commercialize innovative products and brands and bring an increasing portfolio to market to meet consumers needs. To this end, the launch of KeyDairy Immunity Booster Powder is an exciting development in direct response to market feedback from our network and clients globally. In a time with a heightened focus on health and immunity for consumers, KeyDairy Immunity Booster is the perfect premium addition to our KeyDairy branded powders aimed at one of our core markets, China.”
Tonik Plant at Coles
Following the launch of Keytone’s new proprietary product range, Tonik Plant, Keytone has secured national ranging for Tonik Plant at major grocer Coles Supermarkets. Coles is the first major grocer to range Tonik Plant and capitalize on the growing demand for plant-based products.
Keytone said it will produce Tonik Plant for the initial Coles roll-out through September and October. It is anticipated Tonik Plant will be available in store from early November 2020.
Coles ranging is in addition to the previously announced distribution including independent supermarkets, Ritchies IGA Group and Romeos IGA Group, Anytime Fitness and Snap Fitness. Keytone said it will seek to further expand the footprint for its Tonik brand.
“We have been overwhelmed with the initial response to Tonik Plant. Achieving ranging with Coles in less than two weeks from launch is a major achievement and milestone for the Company and accelerates the performance of our branded product portfolio. Furthermore, it is a very promising sign for the success of Tonik Plant and the Tonik brand,” Rotman said.