CP Kelco launches virtual experience

By Jim Cornall contact

- Last updated on GMT

can access insights on key market trends and ingredient solutions for a variety of applications. Pic: Getty Images/Space_Cat
can access insights on key market trends and ingredient solutions for a variety of applications. Pic: Getty Images/Space_Cat

Related tags: coronavirus, COVID-19, Ingredients

Nature-based ingredient solution provider CP Kelco has launched a new virtual experience, allowing customers, partners and other industry stakeholders to discover CP Kelco’s insights and portfolio of offerings through a virtual-reality environment.

“We have missed some of our interactions with our customers, distributors, agents and prospects in the industry over the past several months, since most trade shows and events have been cancelled due to the global pandemic,”​ Jérôme Béra, senior vice president, global marketing at CP Kelco, said.

“However, with agility in mind, we turned this challenge into an opportunity to take advantage of new technology and reimagine how we can connect with customers and prospects.

“Today, we invite our customers, distributors, agents and prospects to explore our new virtual meeting place, which offers a full range of dynamic content including webinars, videos, whitepapers and more. The best part is that you can join from anywhere at any time. We like to say it’s a way to connect with CP Kelco from your couch!”

After registering, visitors will be greeted by CP Kelco president Didier Viala at the entrance of the virtual environment. From there, visitors are free to navigate through the lobby, where they can access insights on key market trends and ingredient solutions for a variety of applications.

“Of course, being at trade shows enables visitors to see different product innovations up close​,” Béra said.

“The next best option for experiencing our unique food & beverage prototypes will be in our virtual test kitchen, scheduled to open later this fall. We strongly encourage people to return often to our virtual venue to explore what’s new!”

Related topics: Ingredients, COVID-19

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