Stern-Wywiol Gruppe founds Planteneers
Its product portfolio has expanded, and last year this was incorporated into the newly-founded Plant Based Competence Center. Now, Hydrosol’s unit for plant-based has become an autonomous company, Planteneers.
The new subsidiary will be led by Hydrosol managing director Dr Matthias Moser.
Growth for both Hydrosol and Planteneers
“We intend to continue to grow with both companies,” Torsten Wywiol, CEO of the Stern-Wywiol Gruppe, said.
“With that in mind, it will be important to focus on each of their strengths, and further build on them for both brands with the appropriate strategies in each case. That’s the reason we separated the plant-based field out of Hydrosol. To put it differently, our former ‘plant-based baby’ has grown up and is ready to strike out on its own. We’re bundling its capabilities in a dedicated company.”
Moser said, “The category of plant-based solutions for alternative forms of nutrition has already attained remarkable scale. But it still offers significant further growth opportunities, which we can make much better use of with a dedicated company and a focused strategy.
“Through intensive research, creative ideas and tireless pioneering spirit, at Planteneers we intend to play an active role in shaping the future of the industry. We’re definitely moving beyond just stabilizing and texturizing. At Planteneers we’re concentrating on the development of trend product concepts in the growth categories.”
The focus is on plant-based alternatives to meat, sausage and fish products, dairy products and deli foods, as well as hybrid products.
Hydrosol will continue to work in the field of stabilization and texturing of trend products for the dairy, meat and deli foods industry, as categories like free from, clean label and lean label continue to see steadily rising demand.
