Following the recent launch of Müller Corner Icelandic Style SKYR, which was the dairy company’s first skyr product, Müller is continuing to target the skyr market.
The product contains 14g of protein per pot, the dairy company’s highest ever per portion. It is also fat free, contains 0% added sugar (although it contains naturally occurring sugars) and is 90kcal or less per pot.
Müllerlight SKYR is available in two 150g variants: strawberry & acai and salted caramel flavor, in Asda, Morrisons and Tesco, with an RRP of £1.25 ($1.62).
Michael Inpong, strategy and marketing director at Müller yogurt & desserts, said, “Müllerlight has had its challenges, but during a difficult period for the nation people looked for trusted and well-known brands, and ate more meals and snacks at home. We continued to heavily support our branded portfolio during this time and saw positive volume growth across our Müllerlight range.”