Bubbies Ice Cream unveils individually-wrapped mochi

By Jim Cornall contact

- Last updated on GMT

The new packaging marks the reopening of Bubbies Mochi Self-Serve Freezers. Pic: Bubbies
The new packaging marks the reopening of Bubbies Mochi Self-Serve Freezers. Pic: Bubbies

Related tags: Ice cream, Packaging

Bubbies Ice Cream, the US frozen novelty brand best known for its Mochi Ice Cream, will begin shipping its product in new individually-wrapped packaging to grocery stores and natural retailers across the country this fall.

The new packaging marks the reopening of Bubbies Mochi Self-Serve Freezers. Earlier this spring, the in-store freezers were scaled back in retailers, due to caution regarding COVID-19.

“Given the current climate, we know that today’s consumers are more focused than ever on keeping themselves and their families safe,”​ said vice president of marketing, Katie Cline.

“We’re proud to offer the same delicious, real-ingredient Mochi Ice Cream that people know and love, but with this update to our Self-Serve Freezers, we can ensure that consumers won’t have to worry about food safety. We’re excited to once again offer consumers the opportunity to enjoy a mix and match of their favorite flavors, during or after their grocery shopping trip.”

A spokesperson for the company told DairyReporter the new packaging is not recyclable, however, Bubbies mochis are now packaged in a sanitary wrapper that uses a quarter of the plastic of its leading competitor.

The spokesperson added that while it does require an increase in packaging from previous self-serve freezers, it dramatically reduces food waste and enhances food safety.

Bubbies’ new in-store Self-Serve Freezers will debut throughout the fall with varieties such as Mango, Green Tea, Strawberry, Passion Fruit, Triple Chocolate, Pistachio, Blood Orange, and Vanilla as well as Vegan Strawberry and Chocolate. Additional flavors from the brand’s portfolio, including its line of Cookie Dough Ice Cream Bites, will follow in early 2021.

Bubbies individually-wrapped varieties carry an SRP between $1.49-$2.00 per piece, and Self-Serve Freezers can be found in Whole Foods Market stores nationwide and other select retailers, including Safeway, Jewel, Shaws and many more.

The products can also be found in retail boxes in Whole Foods, Sam’s Club, ShopRite and HEB, as well as select Costco, Safeway, and Albertsons stores nationwide.

Related topics: Manufacturers, Ice Cream, COVID-19

4 comments

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Posted by Mark,

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Camel milk has been used for centuries as a source nutrition in the Middle East, Asian and North African cultures. Nomads and Bedouins still rely on camel's milk nutritional properties, while generations of tribes have lived on camel milk entirely with a few dates for months in the harsh desert climate. Desert Farms has now captured their ancient knowledge and locked camel milk tight in a bottle. Desert Farms’ camels live in small family farms in the USA where the average herd is about 6 camels. All Desert Farms camels are pasture-raised and eat a complex diet of hay, grass and alfalfa pellets.
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You can buy camel milk directly from Desert Farms website.
https://desertfarms.com/

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