The new packaging marks the reopening of Bubbies Mochi Self-Serve Freezers. Earlier this spring, the in-store freezers were scaled back in retailers, due to caution regarding COVID-19.
“Given the current climate, we know that today’s consumers are more focused than ever on keeping themselves and their families safe,” said vice president of marketing, Katie Cline.
“We’re proud to offer the same delicious, real-ingredient Mochi Ice Cream that people know and love, but with this update to our Self-Serve Freezers, we can ensure that consumers won’t have to worry about food safety. We’re excited to once again offer consumers the opportunity to enjoy a mix and match of their favorite flavors, during or after their grocery shopping trip.”
A spokesperson for the company told DairyReporter the new packaging is not recyclable, however, Bubbies mochis are now packaged in a sanitary wrapper that uses a quarter of the plastic of its leading competitor.
The spokesperson added that while it does require an increase in packaging from previous self-serve freezers, it dramatically reduces food waste and enhances food safety.
Bubbies’ new in-store Self-Serve Freezers will debut throughout the fall with varieties such as Mango, Green Tea, Strawberry, Passion Fruit, Triple Chocolate, Pistachio, Blood Orange, and Vanilla as well as Vegan Strawberry and Chocolate. Additional flavors from the brand’s portfolio, including its line of Cookie Dough Ice Cream Bites, will follow in early 2021.
Bubbies individually-wrapped varieties carry an SRP between $1.49-$2.00 per piece, and Self-Serve Freezers can be found in Whole Foods Market stores nationwide and other select retailers, including Safeway, Jewel, Shaws and many more.
The products can also be found in retail boxes in Whole Foods, Sam’s Club, ShopRite and HEB, as well as select Costco, Safeway, and Albertsons stores nationwide.