“For us at Food Union, ice cream season is all year round. Building the bridge between seasons ensures increased relevance in people’s lives. We enjoy delighting our consumers with new products that not only compliment their summer experience, but also offer a form of sensory comfort and escape in the winter,” Normunds Staņēvičs, CEO of Food Union, Europe, said.
“And in times of uncertainty, people value what is familiar and trusted. Therefore, the flavors this autumn and winter season are inspired by all-time classics, childhood memories, and customer’s favorite desserts, in family friendly and environmentally friendly packaging.”
Food Union’s new ice cream products come in a variety of sizes and formats.
In Latvia, the Pols brand is now offering two new products. One is a vanilla ice cream with condensed milk, and the other is a cotton candy ice cream with marshmallows. Both ice creams are now available in 500 ml tubs.
Karlsons, one of Latvia’s best-selling ice cream brands, added two new products in large family-sized formats. Both new products are tricolored ice cream: one with vanilla-chocolate-blackcurrant flavors in a white-brown-purple ice cream, and the other with vanilla-chocolate-strawberry flavors in a white-brown-pink ice cream. Both ice creams are now available in 850 ml recyclable and biodegradable cardboard packaging.
Pols in Lithuania has two new ice cream products with chocolate, nuts and coffee. Pols now offers coffee-flavored ice cream with a bittersweet coffee filling, and a hazelnut- and chocolate-flavored ice cream with a sweet and savory hazelnut and chocolate filling. Both ice creams are available in large 1 liter biodegradable packaging.
Pols in Lithuania has also launched small wafer cones with two new flavors — Crème brûlée and Pavlova cake (meringue) — in a 110 ml small-bite format.
Premia, the leading ice cream producer in Estonia, has introduced new flavors like orange ice cream with almond paste and cowberry jam, as well as Premia’s collaboration with Olde Hansa Restaurant featuring pieces of baked spiced almonds. Additionally, Premia’s vanilla ice cream with sweet cherry or strawberry-peach jam comes with 40% less added sugar. All four new flavors are available in large 1 liter cardboard packaging.
Ingman, a Belarusian ice cream producer, has transitioned its single-serve ice cream brand Belij Polus to a family-friendly format. Flavors such as vanilla ice cream, vanilla with strawberry jam, and chocolate ice cream are now available in large 315-, 430- and 950-ml paper and foil flexible packaging.