Cello using AI to give consumers info on cheese

By Jim Cornall

- Last updated on GMT

The Cello Chatbot recently launched on Facebook Messenger.  Pic: Schuman Cheese
The Cello Chatbot recently launched on Facebook Messenger. Pic: Schuman Cheese

Related tags Cheese AI Social media

US company Schuman Cheese has developed a social media chatbot for its Cello brand as it looks to help consumers learn more about cheese.

The company has also partnered with agency Partners + Napier on a campaign to tackle what it said are the biggest “intimidation factors” in selecting specialty cheese, including how to choose the right cheese and how to build the best cheese board.

“There are a lot of people who love specialty cheese but don’t consider themselves experts, and crave guidance from brands so they can better navigate the category,”​ said Mike Currie, director of marketing at Schuman Cheese.

cello WedgeGroup
Pic: Schuman Cheese

“We want people to know that they don’t have to be a cheese connoisseur in order to enjoy premium cheese confidently. All they have to do is look for our distinctive black label.”

The “Cheese Confidently” campaign launched in September and will continue to run in the NYC metro market and along the East Coast at key retailers. The campaign includes online video, social media, digital couponing and DFSIs, SEM, point-of-sale, and a partnership with Instacart as a Featured Product.

Cello Chatbot, which recently launched on Facebook Messenger, gives users immediate answers to product questions, recommendations based on preferences, recipe ideas, and food and drink pairings. The Chatbot will also include a feature that directs user to their local retailer for purchase.

The company not only produces cheese in Wisconsin, but also imports a variety of cheeses from Europe and South America.

Related topics Manufacturers Cheese

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1 comment


Posted by Brad,

That’s quite interesting. Thank you for sharing it with us! I believe that as a business, you must invest in chatbot technology so that you don’t have to see your customers departing to your competition. http://s.engati.com/2r4

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