Diversey moves into Eastern Europe with SaneChem acquisition

By Jim Cornall contact

- Last updated on GMT

In December Diversey announced its Oxivir Excel Wipe neutralizes coronaviruses in as little as 15 seconds. Pic: Getty Images/anyaivanova
In December Diversey announced its Oxivir Excel Wipe neutralizes coronaviruses in as little as 15 seconds. Pic: Getty Images/anyaivanova

Related tags: Dairy, Hygiene, hygiene & cleaning, coronavirus, COVID-19

Diversey, a South Carolina-headquartered global provider of hygiene, infection prevention and cleaning solutions for the institutional and food & beverage markets, has announced the acquisition of SaneChem, a Polish-based supplier of specialist hygiene solutions for the food and beverage industry.

SaneChem, a Polish manufacturer with more than 30 years of experience in the market, is a supplier of professional hygiene solutions.

Diversey said the acquisition will cement its position in the domestic market, while reinforcing the company's growth plans for Eastern Europe in its core F&B sectors of dairy, brewing, beverages, processed food, agriculture and pharmaceuticals.

Phil Wieland, CEO of Diversey, said, "Diversey's acquisition of SaneChem is a significant moment for both companies. There is considerable synergy between us that reflects more than just our respective market shares, and which also goes beyond the common ground of our range of products, services and solutions.

“Strategically, SaneChem's experience and reputation in export markets offer considerable growth potential, in particular, by providing an existing gateway to extend our reach in the markets of Eastern Europe and as a key part of our continuing global growth plans."

The Diversey leadership team will conduct a review of the combined business, which will focus on strengthening market position, and delivering a comprehensive product and service offering.

Ruud Verheul, president F&B, Diversey, said, "This marks the start of an exciting new chapter for Diversey F&B. As part of our plans to accelerate the global growth of our business, this new acquisition in Poland provides considerable opportunities in adjacent Eastern European markets. SaneChem's reputation mirrors Diversey's and will strengthen our existing provision in the region, while enabling us to win new business from our dedication to exceeding customer expectations.”

Last month Diversey announced new testing showed its hydrogen peroxide based disinfectant, Oxivir Excel Wipes, passed the EN14476 test in 15 seconds when tested on SARS-CoV-2, the coronavirus that causes COVID-19. The testing was performed under Turkish Ministry of Health procedures in an independent laboratory in Turkey.

Related topics: Regulation & Safety, COVID-19


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