Norseland new Mexicana Vegan Slices to launch in Sainsbury’s

By Jim Cornall contact

- Last updated on GMT

Mexicana Vegan Slices is the fourth vegan product from the Norseland stable. Pic: Norseland
Mexicana Vegan Slices is the fourth vegan product from the Norseland stable. Pic: Norseland

Related tags: Tine, Cheese, vegan, plant based

Cheese company Norseland has secured a listing in the UK for its new sliced version of its Mexicana Vegan cheese alternative.

The new Mexicana Vegan Slices is now available in 200g packaging from 482 Sainsbury's stores across the UK and will retail at £2.60 ($3.53).

The pack contains 10 slices of Mexicana Vegan. Sainsbury's is also introducing the Applewood Vegan block to 411 of its stores nationwide.

Mexicana Vegan Slices contain the same spice mix and bell and jalapeño peppers as its dairy counterpart.

Lisa Harrison, senior brand manager for Mexicana Vegan and Mexicana Vegan Slices, said, "We launched Mexicana Vegan this summer after the tremendous success of the launch of the award-winning Applewood Vegan, the plant-based version of the UK's number one smoky cheese.

"Mexicana Vegan has proved just as popular - and award winning - which prompted us to look at a slices version. We know the demand is there as more of the population works from home and has the majority of their meals at home, therefore convenience is important when it comes to preparing food.”

Mexicana Vegan Slices are coconut based, made in an allergen-free factory, are fortified with vitamin B12 and calcium and are Vegan Society approved.

Mexicana Vegan is the fourth vegan product from the Norseland stable, alongside the block version of the plant-based product, Applewood Vegan and Applewood Vegan Slices.

The other brands in the Norseland family are Jarlsberg, Applewood and Ilchester.

Related topics: Manufacturers, Cheese, Emerging Markets

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