The NOVATION9460 organic instant functional native starch enables food manufacturers to tap into the organic food and beverage market, with an ingredient the company said consumers recognize and trust.
Made with waxy maize manufactured in Europe, NOVATION 9460 organic instant functional native starch answers today’s consumer demand for more sustainable products. It can be used across a range of applications, including bakery fillings, quiche and other savoury fillings, cakes, ready meals, mayonnaise, salad dressings, sauces, and soft cheese desserts.
Ingredion said NOVATION 9460 organic instant functional native starch can help solve many of the processing and stability challenges faced by manufacturers across numerous applications. It provides instant viscosity, enabling optimum control of rheological behavior in cake batters, sauces or other semi-liquids. It can also be used in sweet bakery applications, such as cream and fruit-based fillings or savory applications to produce a premium appearance and texture.
Unlike instant organic starches on the market, NOVATION 9460 organic instant functional native starch is stable in acidic and shear environments, such as mayonnaise applications. As a result, gelling or water syneresis over a product’s shelf-life is avoided, guaranteeing a smooth consumer-preferred texture.
Esra Akmanli, business development manager, said, “Now worth over €40bn ($48.7m) in Europe, the organic market has doubled in size over the last 10 years, with one in seven product launches now organic. With personal health and sustainability are high on their agenda, consumers associate organic labels with stricter testing and greater transparency.
“But, creating products that have the quality and sensory experience that consumers love, while complying with the many regulations required for organic certification, can be a challenge. Ingredion has experience and expertise in functional organic texturizers, clean label and organic formulation, as well as deep consumer insights that can help our customers capitalize on opportunities in organic food and drink. NOVATION 9460 organic instant functional native starch guarantees process tolerance and shelf-life stability, enabling manufacturers to go organic without compromising on quality.”
As detailed in Ingredion’s ‘Get Ready for Organic Changes’ guide, under the new organic regulation, due to come into force on January 1, 2022, processed foods can still be labelled as organic, provided that 95% of the agricultural ingredients are of organic origin/produced organically. The remaining ingredients will need to be on approved lists of process aids, food additives, and non-organic agricultural ingredients. However, from December 31, 2022, non-organic starch from rice and waxy maize will be removed from use in organic foods, following this date only organic starches are permitted.