Chobani launches RTD cold brew coffees
“Nutrient dense Greek yogurt and coffee have long been a perfect pair, fueling our lives throughout the day,” said Peter McGuinness, president and COO of Chobani.
“Chobani Coffee is crafted from single origin 100% Arabica beans, geared for the passionate coffee drinker looking for cold-press brews who love the added taste of creamers made from farm fresh milk and oat milk.”
The new Chobani Coffee addresses the large and growing $1.6bn ready-to-drink coffee category, which, according to Nielsen, has grown 17% year-over-year.
Starting in January, Chobani will offer consumers four new Chobani Coffee flavors: Cold Brew Pure Black (no sugar, no dairy); Cold Brew with Sweet Creamer and Cold Brew with Vanilla (each made from farm-fresh milk); and Cold Brew with Oatmilk (made with gluten-free oats).
In 2020, Chobani introduced products in three new categories, adding an oat milk-alternative platform, plant-based and dairy creamers, and functional wellness drinks. Chobani also continued to invest and innovate in the yogurt aisle, where the company reported growth of nearly 12% in 2020 from a year ago.
Chobani Coffee provides the caffeine equivalent to a standard cup of coffee, each containing about 85mg of caffeine per serving.
The products will be available nationwide at grocery and retail stores, with a suggested retail price of $4.49 per 32oz multi-serve or 2/$7 on promotion. The cold brew coffees are made with Tetra Top packaging, making them widely recyclable across the US.
