NGS expanding in US with nutritional shakes

By Jim Cornall contact

- Last updated on GMT

NGS signed a vendor agreement with US medical distributor IMCO for the US distribution of Healthy Height. Pic: NGS
NGS signed a vendor agreement with US medical distributor IMCO for the US distribution of Healthy Height. Pic: NGS

Related tags: Children, Medical nutrition

Nutritional Growth Solutions, Ltd. (NGS) has signed a new agreement to take its pediatric nutritional height-boosting solution, Healthy Height, to the US medical market.

This is in addition to its recent acquisition of the KidzShake brand from Ausmerica Wellness Services, LLC, in a move to expand its product portfolio of complementary nutritional solutions specifically designed for children.

As key to this US venture, NGS signed a vendor agreement with US medical distributor Independent Medical Co-op, Inc. (IMCO) for the US distribution of Healthy Height, its patented protein shake clinically shown to improve children’s height.

Healthy Height was developed and tested by pediatricians as a holistic solution to nourish growing children aged 3 to 9. It also helps support nutrition in picky eaters. Healthy Height is already established in the US market as a complementary solution supporting growth for kids. It contains 12g of whey protein per serving, plus other high-value ingredients, and no additives. It is gluten-free, soy-free, contains no GMOs, and includes 350mg of the essential amino acid arginine per serving. It also is low in sugar and sodium.

The agreement gives NGS access to IMCO’s healthcare network, encompassing homecare and independent pharmacies throughout the US. Under the agreement, NGS will leverage IMCO’s sales, marketing, and logistical platforms while the two entities initiate a joint campaign to drive product awareness among IMCO's member network.

Healthy Height is scheduled to be available for distribution in the first quarter of 2021.

KidzShake starter
Pic: NGS

 “The US is a key growth market for NGS,”​ said Liron Fendell, managing director and CEO of NGS.

“Having access to IMCO’s established distribution network, coupled with their 40 years of accumulated expertise in sales and marketing, provides a new significant sales pathway to complement our existing online channel for marketing our products.”

NGS’ recent acquisition of KidzShake was a strategic move to develop its pediatric targeted nutritional portfolio with solutions that can address the wider spectrum of children's nutritional needs.

“KidzShake offers a variety of high-quality nutritional drinks for children, including a vegan option. It is a perfect fit for our portfolio,”​ Fendell said.

KidzShake was founded by a US-based Australian doctor to create a nutrient-dense product to fill the nutrition gaps in children caused by an unbalanced and incomplete diet — a gap often the result of picky eating. The vegan version of KidzShake is created from pumpkin, hemp, and pea protein, and enriched with fruit and vegetable powders plus probiotics.

“In the backdrop of the plant-based trend there is strong recognition that children on vegan diets are in greater need for nutritional supplementation,”​ Fendell said.

“The market for pediatric vegan-based nutritional supplements will be one of the fastest growing sectors over the next three to five years.”

Related news

comments

Post your comment

We will not publish your email address on the website

These comments have not been moderated. You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment. Any comment that violates these terms may be removed in its entirety as we do not edit comments. If you wish to complain about a comment please use the "REPORT ABUSE" button or contact the editors.

Follow us

Products

View more

Webinars