DMK Group focuses on prominent ice cream brands
It is growing its ice cream business through collaborations with the brands Mangaroca Batida de Cocô, Treets – The Peanut Company, and Capri-Sun. In addition, DMK is launching new products for the existing portfolio of the MILRAM, Baileys, Ahoj-Brause and Ehrmann brands.
“Despite the challenges thrown up by the coronavirus pandemic, we have continued to consistently develop and expand a profitable brand business. With brands like MILRAM and Baileys, we have proven that we can also help established brands move successfully into the ice cream category. The new cooperations show that this approach has attracted new partners and that our strategy is following the right track,” said Marcus-Dominic Hauck, COO of the business area ‘ice cream’.
With Mangaroca Batida de Cocô, the next classic liqueur is now coming to the deep-freezers in the form of ice cream sticks. It’s a creation of ice cream blended with liqueur, combined with passion fruit or cherry and crunchy coconut flakes.
In addition, the DMK Group was able to win over another member of the Katjes Group for the new ice cream season: the Piasten company, the largest manufacturer of dragées in Germany. Under the Treets – The Peanut Company, brand a peanut ice cream has been developed: creamy peanut butter swirled with salted caramel sauce, topped with peanut butter sauce, and dipped halfway in milk chocolate with crunchy peanut pieces. The cooperation with Capri-Sun takes a different direction, with water stick popsicles in orange and cherry varieties.
The MILRAM brand is launching the new ice cream season with innovation in its range of protein products. MILRAM Skyr & Smoothie Minis have a fruit content of more than 30%. The small stick ice cream uses skyr to provide a natural and virtually fat-free source of protein that caters to current nutritional trends. The addition of the new mango-passionfruit flavor to MILRAM’s Skyr ice cream range emphasizes the brand’s focus on the protein and healthy snacking trends, which have seen a growth in sales in the last few years.
At Baileys, the recipe for the Coffee Delight variety was improved. The entire product portfolio will also undergo a design relaunch to create a new and more valuable brand image.
With new launches in 2020, the sherbet cup from Ahoj-Brause and Ehrmann High Protein Ice Cream, DMK was able to place two brands among the top 10 new products in the ice cream multi-pack segment. The portfolio of the two brands is now being expanded. For example, the Ahoj-Brause flavor will now also be available as a water ice on a stick in the woodruff, raspberry and orange flavors, while for Ehrmann High Protein Ice Cream yoghurt-strawberry and yoghurt-passion fruit flavors will be launched.
New products 2021:
MILRAM Skyr & Smoothie Minis (8x55 ml): €2.99 (RRP)
MILRAM Skyr Mango Passionfruit Ice Cream (4x90 ml): €2.99 (RRP)
Baileys Coffee Delight (500 ml): €5.99 (RRP)
Ahoj-Brause sherbet sticks (12x40 ml): €2.99 (RRP)
Ehrmann High Protein Ice Cream Joghurt-Strawberry (2x180 ml): €2.99 (RRP)
Ehrmann High Protein Ice Cream Joghurt-Maracuja (2x180 ml): €2.99 (RRP)
Mangaroca Batida de Cocô Passion Fruit (3x90 ml): €3.29 (RRP)
Mangaroca Batida de Cocô Lovely Cherry (3x90 ml): €3.29 (RRP)
Treets – The Peanut Company Peanut on a stick (3x100 ml): €3.29 (RRP)
Capri-Sun Freezies Orange & Cherry (12x35 ml): €3.29 (RRP)