The Laughing Cow launches new snacks
This January, The Laughing Cow is unveiling two new product lines: The Laughing Cow Blends cheese spreads and The Laughing Cow & Go portable cups.
The new line of flavors has 2g of protein, and is a source of calcium and vitamin E.
Packaged in pre-portioned wedges, The Laughing Cow Blends cheese spreads will be available in available in eight-wedge rounds in three flavors: Chickpea & Cheese with Herb, Lentil & Cheese with Curry and Red Bean & Cheese with Paprika.
The second product is on-the-go The Laughing Cow & Go portable cups.
The snack cups fit into cup holders, and pair dippable cheese with whole wheat breadsticks. The product features 140 calories per cup with 5g of protein, and is a source of calcium.
The Laughing Cow & Go are available in three flavors: Creamy Original paired with whole wheat breadsticks, Creamy White Cheddar paired with pretzel breadsticks and Creamy Herbs paired with multigrain breadsticks.
The Laughing Cow Blends cheese spreads and The Laughing Cow & Go portable cups contain no artificial colors or artificial flavors and no artificial growth hormones.
"We're thrilled to kick-off the new year with new and exciting innovations," said The Laughing Cow USA brand director Zach Fatla.
"The launch of these products shows the evolution and adaptability of The Laughing Cow to consumer snacking trends – we're bringing big flavor, real ingredients and portability forward as part of a strong line-up of products, including our current variety of original wedges."
The Laughing Cow Blends cheese spreads and The Laughing Cow & Go portable cups will be available in the refrigerated section of grocery retailers nationally in early 2021. The Laughing Cow Blends cheese spreads have a suggested retail price of $3.29. The Laughing Cow & Go are available in a two-pack for a suggested retail price $2.49.