As the interest in probiotics and the microbiome continues to grow – not least during the past year where the world has found itself in unprecedented times – so does the number of misconceptions about probiotics and their benefits, the company said. The institute, it said, sets out to demystify and provide information about probiotics to healthcare professionals and B2B customers globally.
The Probiotics Institute is intended to educate and inspire about the world of probiotics and the human microbiome. The aim is to provide relevant and engaging content on probiotics and the probiotic strains and solutions scientifically documented. It will first be available in English and, subsequently, in several other languages.
In addition to the global version, Chr. Hansen is also launching The Probiotics Institute (China), a service in Chinese specifically designed to match the needs of the Chinese market only. At the same time, a locally-hosted version of Chr. Hansen’s official website, in Chinese, is under way, with expected launch in June. A local Chinese server hosting the corporate website will make it easier for Chinese stakeholders to access information on the website faster and more smoothly.
The Probiotics Institute provides science-based information on subjects such as:
• Human microbiome
• Infant health
• Immune health
• General information on probiotics
• Scientific studies data
“We are excited to launch this platform across a number of important markets to provide an even better service and inspiration to our B2B customers and health care professionals. We have a strategic ambition to shape the global probiotics market through scientific leadership and expansion into new B2B customer groups and segments, and this initiative should be seen as a step in that direction,” said Christian Barker, executive vice president of Chr. Hansen’s Health & Nutrition Division.
The platform provides scientific information about the usage and different benefits of probiotics, ranging from infants to seniors, and includes a guide for choosing the right probiotics.
“It is our ambition that The Probiotics Institute will foster the engagement of users and become a natural forum of reference and interaction for healthcare professionals and professional science communities,” said Kevin Mehring, senior vice president for Human Health, Chr. Hansen.
“We know that it can be challenging for healthcare professionals and our business partners to distinguish reliable evidence from many conflicting scientific studies of varying quality. We want to help them make informed choices in the probiotic jungle. We will do this by providing high-quality content on The Probiotics Institute, relevant for professionals needing information, scientific data or educational content within the field of probiotics.”