Fi Europe and Hi Europe to take place in-person and online in 2021

By Jim Cornall

- Last updated on GMT

Fi Europe and HiEurope will take place in Frankfurt at the end of November, alongside a virtual event.
Fi Europe and HiEurope will take place in Frankfurt at the end of November, alongside a virtual event.

Related tags Food ingredients europe pandemic trade shows

Informa Markets will host Food ingredients and Health ingredients Europe this year, combining an in-person trade show with an online offering.

With vaccinations rate going up and restrictions lifting around Europe, sentiment around attending event in-person is improving. The most recent survey, organised by Informa Markets, shows more than 60% of respondents would be prepared to attend an event in-person right now and so far 86% of the available stand space at Fi Europe 2021 has already been booked. The in-person event will take place in Frankfurt, Germany, from November 30 to December 2. The online event, starting November 22, will cater to attendees unable to visit Frankfurt due to travel restrictions or time constraints.

The Fi Europe team said it expects the new format to attract more than 23,000 attendees and 1,200 exhibitors. To ensure attendees can enjoy business and networking opportunities in optimal conditions at the show, the 10-point compliance plan of the "AllSecure Health & Safety Standard," developed by Informa Markets, will be in place, imposing regulations on cleaning and hygiene, and physical distancing, along with protection and detection measures.

Julien Bonvallet, brand director, said, "It’s the details that make the difference, and we have paid attention to details when it comes to added safety for everyone involved. We are already in contact with exhibitors about replacing the distribution of brochures with a QR code system that will help reduce physical contacts. And, of course, we're adapting our hall layout with wider alleys so that two-way traffic is feasible, while maintaining distancing regulations. Furthermore, as this is an F&B show, a secure way of sampling and tasting will be guaranteed."

Covid-19 has led to a surge in healthy eating, and thus demand for health ingredients, plant-based alternatives, gut health and immunity concepts and ingredients. In a survey by the European Institute of Innovation and Technology, one-third of respondents from 10 countries in Europe said healthy eating will be very important in the post-pandemic era. Almost as many stated avoiding additives and preservatives will continue to be of great importance. A consumer shift towards healthier nutrition means shoppers are also looking to make the right choice when it comes to sugar, salt and fat reduction. It’s a trend driven by not only consumers, but also legislative changes in the wake of an EU 10% sugar reduction target from 2015 to 2020.

From food ingredients and healthy solutions to regulatory information and new technologies, Fi Europe will cover trending topics in the F&B industry.

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