Wixon launches FlavorFresh SR

By Jim Cornall contact

- Last updated on GMT

The company said consumers are drawn to nostalgic, comforting flavor profiles, such as vanilla and maple. Pic: Getty Images/LauriPatterson
The company said consumers are drawn to nostalgic, comforting flavor profiles, such as vanilla and maple. Pic: Getty Images/LauriPatterson

Related tags: Flavor, Maple syrup, Vanilla, Flavour

US flavor producer Wixon has launched FlavorFresh SR, a free-flowing, water-soluble, encapsulated powder the company said disperses evenly while preventing flavor and aroma ‘hot spots’ in finished applications.

Wixon added the new range provides high-impact, sustainable flavor more cost-effectively than standard flavors.  Its cost-in-use is a fraction of standard spray-dried flavors, Wixon said, adding that due to a proprietary manufacturing process, FlavorFresh SR maintains up to 10 times more stabilized flavor components than traditionally-processed flavors.

“Taste is the most important factor for consumers when selecting food, beverage, and nutritional items,”​ said Wixon senior vice president, Ron Ratz.

“People expect to enjoy the same flavor experience from a product each and every time they consume it. FlavorFresh SR was developed to ensure consumer expectations for consistent flavor and aroma delivery in products. Providing stable flavor and aroma is vital for consumer acceptance and loyalty and for fostering product and brand integrity.” 

Currently available in both vanilla and maple varieties, FlavorFresh SR is a concentrated sustained-release flavor alternative.

“Consumers are drawn to nostalgic, comforting flavor profiles, such as vanilla and maple,”​ Ratz said.

“These are versatile flavors that fit into both savory and sweet applications. We’re especially excited about working with them in plant-based products where alternative proteins often present flavor challenges. In these hard-to-flavor plant bases, our FlavorFresh SR technology excels. This new flavor technology complements our current technology portfolio where we can offer total taste solutions customized to fit customers’ unique products.”

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