Dairy data start-up Vyla looks to ‘upgrade industry’

By Jim Cornall

- Last updated on GMT

The new Vyla app is free and available for iOS or Android. Pic: Vyla
The new Vyla app is free and available for iOS or Android. Pic: Vyla

Related tags Dairy Data land o'lakes Nestlé

The launch of a new start-up company, Vyla, has been announced. The company’s data platform aims to be the thread that connects the farm, supply chain and consumer in a new way.

Colorado-based Vyla is an independent platform that captures data from key points with dairy stakeholders and analyzes it on an industry-wide scale, providing visibility into the supply chain for anyone producing, processing, selling or consuming dairy products.

The company said it is founded on the idea that collaboration can create new growth opportunities and added value to upgrade the entire industry.

“At the heart of Vyla is a passion we share for dairy. We believe that transparency at every level of food production is more important than ever, and by working together we have a tremendous opportunity to fill an industrywide need for more robust insights,”​ said Tim Taylor, CEO of Vyla. 

“A transparent supply chain gives everyone a better view.”

Dairy industry companies including Land O’Lakes, Lely and Nestlé came together to provide foundational support for the formation of Vyla, with the aim of more industry partners joining to improve data and insights further.

As part of the announcement, the first of four applications has been released — Ascend — a mobile-first tool for farmers to integrate data from across their operation into a single, customizable view. Beyond the operational efficiency this provides, the app aggregates performance metrics and allows for sharing of insights with team members on the farm or third-party consultants.

The app is free and available for iOS or Android download and already has 45,000 cows registered on the app.

Vyla’s future applications releases will capture and share information from processors, retailers and consumers, creating insights across the supply chain the company said currently don’t exist.

“Too often, data is siloed in a way that limits its use for farmers and food producers, but with a comprehensive approach that focuses on integration and insights, farmers can get a stronger upstream view and better meet retailer and consumer trends,”​ said Yoav Levsky, Vyla chairman of the board.

“In addition, integrated insights can provide retailers and consumers with a far more meaningful window into our industry and our world-class stewardship.”

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