National Dairy Council new product competition targets gamers

06-Sep-2021 - Last updated on 06-Sep-2021 at 09:30 GMT

Many gamers snack while they play, so the National Dairy Council's latest competition challenges companies to develop dairy-related snacks for the sector. Pic: Getty Images/lakshmiprasad S

The 10th annual National Dairy Council (NDC) New Product Competition is looking for the next innovative dairy product from US college students.

Undergraduate and graduate students are eligible to compete by developing innovative dairy-based products for gamers. Successful entries will meet competition criteria, demonstrate innovation and provide value to consumers.

This competition is an opportunity for students to develop products that are in line with industry and consumer insights to uncover innovative dairy-based products for gamers.

According to the NDC, 94% of young people play video games in some capacity, 60% of gamers say video games help them be social, and 90% of gamers ages 21 to 35 regularly eat food and drink while gaming.

The judging panel includes experts from across the dairy industry.

Winning teams will be recognized at the American Dairy Science Association’s annual meeting in Kansas City, which takes place from June 19 to 22, 2022. A combined $16,000 in cash prizes will be awarded, including, $8,000 (first place), $5,000 (second place) and $3,000 (third place).

The deadline for submissions is January 17, 2022. Full contest details can be found at www.usdairy.com/research-resources/new-product-competition.