HiPP infant formula with new packaging launches in Asia

By Jim Cornall contact

- Last updated on GMT

HiPP has launched new infant formula packaging featuring a customized version of Aptar Food + Beverage’s Neo closure. Pic: HiPP
HiPP has launched new infant formula packaging featuring a customized version of Aptar Food + Beverage’s Neo closure. Pic: HiPP

Related tags: Infant formula, Packaging, Aptar

HiPP, the largest processor of organic-biological raw materials worldwide has launched new infant formula packaging featuring a customized version of Aptar Food + Beverage’s Neo closure.

The new closure solution includes a tamper-evidence band, and what the company said is a wide finger-recess and an easily accessible scoop, to allow for one-handed dispensing. The Neo closure also features an audible click to confirm the package is fully closed after use while also reducing risk of contamination.

Aptar said the flexband design offers a low-application force on the production line that is suitable for mechanical or manual application and helps center the closure onto the can, whether metal or composite. The flexband helps protect the formula from insects and other possible contaminants.

Aptar said the HiPP customized version of Neo allows for maximum stackability, helping save space in transport and in commercial and home storage.  In addition, this solution is slightly taller than the standard Neo version to accommodate a wider range of measuring scoop sizes.

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