PACCOR joins Styrenics Circular Solutions and creates ‘digital ecosystem’
PACCOR has employees in across 18 countries and 24 manufacturing locations. Its products range from dairy to home care packaging solutions.
Jens Kathmann, secretary-general of SCS, said, "We extend a very warm welcome to our new members PACCOR. Their CARE strategy to accelerate the transition to a circular economy has made a positive impression on their industry peers and we look forward to their input to our value chain's shared mission."
Andreas Schuette, CEO of PACCOR, said, "We are delighted to join SCS. As part of our committed drive for circularity, PACCOR's goal is the recyclability in practice and at scale for all of our products by 2023, ahead of the EU timescale. This drive will be strengthened by our collaboration as part of the SCS team as we work together on our shared circularity goals."
Styrenics Circular Solutions is the value chain initiative to increase the circularity of styrenics. The initiative engages the entire value chain in the development and industrialisation of new recycling technologies and solutions. It aims to strengthen the sustainability of styrenic products while improving resource efficiency within the Circular Economy.
PACCOR creates digital ecosystem
PACCOR said it is introducing a technical solution to provide all participants in the value chain with worldwide access to its product data.
This requires a digital watermark on the packaging in combination with a cloud solution.
PACCOR Cloud Solutions (PCS) is a database to enable recycling. The company's packaging solutions with digital watermarking can be scanned, and specific product information can be read anywhere by using intelligent identification systems.
PACCOR said the solution offers advantages for all stakeholders involved. Food producers can add food specific information such filling date and location, nutritional values, etc. Retailers can scan the new, full-surface watermarks faster at the cash registers. Waste management companies can differentiate between food and non-food packaging in the sorting process. End consumers who want to purchase a packaged food product can see the exact characteristics of the packaging and its content by scanning the watermark, which informs not only about the correct recycling route, but also about the food product itself.
By using a PACCOR app, more information is being provided. In addition to packaging and product features, information on transport routes, sales prices, discounts, menu recommendations, and more are also provided. Finally, the digital code on the packaging not only provides information about all the details of the product, but also serves to protect the economic value as it prevents counterfeiting of branded products. With the digital watermark, the origin of a product can be traced at any place and any time.
“Talking plastic packaging turns plastic waste into Talking Waste, a valuable raw material. Currently, only about 25% of plastic packaging is recycled. The rest ends up being incinerated and, unfortunately, some of it also ends up in the environment,” said Nicolas Lorenz, CCO of PACCOR.
“Together with Digimarc, we’ve given plastic packaging a voice – which allows us to recycle 100 % of all used plastic packaging in a closed loop recycling system. And that’s how plastic becomes intelligent and a valuable raw material.
“The mobile app is a first step into this new digital ecosystem.”
