Synlait introduces own-brand recyclable stainless steel Swappa Bottle

By Jim Cornall

- Last updated on GMT

The Synlait Swappa Bottle concept is a circular one. Pic: Synlait
The Synlait Swappa Bottle concept is a circular one. Pic: Synlait
New Zealand’s Synlait Milk Limited has launched its first consumer foods product under its own brand – Synlait Swappa Bottle.

Synlait Swappa Bottle is a 1.5-liter reusable, stainless steel bottle of homogenized milk.

The Synlait Swappa Bottle concept is a circular one: consumers buy the product and then return the empty bottle and lid to the store. The company said it hopes the product will help reduce waste and eliminate plastic packaging.

Synlait director sustainability & brand Hamish Reid said, “In the things that we choose to eat and drink, we support the future we want to see. New Zealanders have been telling us for years that they are deeply concerned about plastic waste, but in milk, there haven’t been many options. Synlait Swappa Bottle is a step in the journey towards eliminating plastic waste. Each time we drink, return, repeat, we contribute to a better future.”

Synlait Swappa Bottles are initially being launched in two South Island New World stores, with plans to widen distribution over time. Synlait said it has intended to move closer to the consumer for some time. Its acquisition of Dairyworks in 2019 was the start of this, and now the company has added its first Synlait-branded product.

Redi said, “There’s an opportunity for reusables to play a much bigger role in New Zealanders’ food and beverage future, as they are already in Europe and the USA. In launching Synlait Swappa Bottle – a refillable, stainless-steel bottle that can be reused time and time again – we’re hoping to trigger change.”

The Synlait Swappa Bottle carries the B-Corp stamp representing Synlait’s 2020 certification and commitment to using business as a force for good.