Dairy.com enters India through Mr.Milkman acquisition

By Jim Cornall

- Last updated on GMT

India is the world's largest producer and consumer of milk and dairy products.  Pic: Getty Images/Ram Tekale
India is the world's largest producer and consumer of milk and dairy products. Pic: Getty Images/Ram Tekale

Related tags Dairy Milk

US dairy technology, services, and intelligence provider, Dairy.com, has made its first investment in India with the acquisition of Mr.Milkman, India's last-mile dairy supply chain SaaS platform.

The company has acquired a 100% stake in Mr.Milkman to strengthen its integrated supply chain solution offerings for dairies worldwide.

Dairy.com said the two companies will use their combined agribusiness technologies, development resources, and industry expertise to enable and innovate last-mile dairy supply chain solutions for markets in India and abroad.

India is the world's largest producer and consumer of milk and dairy products. The Indian dairy is one of the most sizable agribusinesses in India, and the industry is valued at Rs.11,357bn ($152bn).

Dairy.com said there is huge growth potential with value-added products such as cheese, yogurt, probiotic drinks, flavored milk, ice cream, and other products in the segment. Dairy.com and Mr.Milkman said their solutions are ideally suited to successfully supporting the country's exponential rise of e-commerce and its increasing consumer demand for convenience, value, food safety, ease of payment, and product variety from the industry.

"Indian dairy sector and milk brands in India will need to employ technology at every level, right from procurement of milk to last delivery mile in order to grow and be successful. Milk brands in India and around the world operate on slim margins, and since milk prices have a cap, the only way to grow profits is to become more efficient – which can only happen through the implementation of technology,"​ said Mr.Milkman CEO and co-founder Samarth Setia.

"Our entire company is proud to be joining the talented Dairy.com team to accelerate the development of our last-mile delivery solution to meet the rising customer needs. We also look forward to providing some of the most advanced solutions Dairy.com has to offer to the milk brands in India."

Dairy.com CEO Scott Sexton said, "We are very excited to invest in the continued success and incredible growth at Mr.Milkman. Our entire global team is committed to developing innovative solutions that empower supply chains to feed a growing world, and Mr.Milkman is a natural addition to our AgTech solution portfolio."​ 

Already used by more than 60 Indian dairy brands, Mr.Milkman enables dairy food product companies to manage multiple aspects of dairy distribution, supply chain, customer subscriptions and delivery requests. Mr.Milkman is a pre-built alternative to food delivery aggregator apps and includes payment processing capabilities.

In the future, the combined entity will look to optimize and digitize several areas of the agriculture supply chain in India, North America, and Europe.