Synergy Flavours launches 4PROTEIN for whey protein beverages
Designed to make product formulation easier, it is declarable on-pack as a natural flavor and offers a range of texture and flavor benefits, the company said.
In 2021, Synergy surveyed international core users of sports nutrition products to define their expectation of ‘great taste’. Creamy taste and consistency were discovered to be the most appealing taste characteristics, while problem off-notes like mouth-drying, cardboard, bitterness and astringency continue to impact product appeal and remain a barrier to the nutrition category.
Using these insights, Synergy said its product development process focused on achieving optimal taste performance for consumers, and a versatile, convenient and cost-effective solution for manufacturers. Product performance was validated by an in-house sensory panel.
Synergy said its solution allows manufacturers to create a natural, creamy taste and sweetness in their products, mask off-notes and improve mouthfeel in whey protein isolate (WPI) and whey protein concentrate (WPC), as well as delivering a richer, creamier taste and texture across different whey protein sources.
Chris Whiting, category manager, Synergy Flavours, said, “Synergy’s 4PROTEIN range lifts the overall taste experience of whey protein products, making them more indulgent and premium. While flavor profiles and variants have improved significantly in recent years, the mainstream adoption of protein has created more discerning consumers and we’re all too aware of the main complaints of core users of sports nutrition products.
“Being part of the Carbery Group, a leading global whey protein supplier, means that Synergy is uniquely placed to develop flavor solutions for whey proteins. Whether you're looking to build back creaminess to protein with lower fat levels, or create brand new, indulgent flavors, Synergy's versatile 4PROTEIN flavor solutions will help you to elevate the taste experience for sports nutrition lovers.”