DFC partnering with Canadian organizations on sustainability efforts

By Jim Cornall contact

- Last updated on GMT

DFC will highlight the partnerships through a new marketing campaign, Here for Tomorrow. Pic: Getty Images/Rowena Kong
DFC will highlight the partnerships through a new marketing campaign, Here for Tomorrow. Pic: Getty Images/Rowena Kong

Related tags: Dairy, Canada, Sustainability

Dairy Farmers of Canada (DFC) has announced partnerships with environmental organizations to promote and advance sustainability in the dairy sector.

The Canadian organizations are Tree Canada, Cleanfarms and Ducks Unlimited Canada.

"DFC and our farmers are committed to finding innovative new ways to foster sustainability in dairy farming,"​ said Pierre Lampron, DFC president.

"We are excited to work with these exceptional organizations to improve farming productivity, reduce waste, plant trees and manage resources responsibly, to the benefit of all Canadians. We are thrilled to work with Tree Canada, Cleanfarms and Ducks Unlimited Canada, which all share a common interest in preserving our resources for the next generation."

DFC will highlight the partnerships through a new marketing campaign, Here for Tomorrow. By sharing real stories of projects under way on Canadian farms, the campaign will help shed light on the sector's work on sustainability. DFC's commitment to sustainability is also featured in a separate campaign called Hey Dairy Farmer, which will launch in parallel.

"Tree Canada is dedicated to improving the lives of Canadians by planting and nurturing trees,"​ said Danielle St-Aubin, CEO, Tree Canada.

"We applaud Dairy Farmers of Canada for their commitment to reduce their environmental impact and promote and advance sustainability in the dairy sector. We look forward to our partnership and growing better places to live together."

"Dairy farmers have been long-time supporters of Cleanfarms programs that reduce the amount of used agricultural plastic sent to landfills when it's no longer needed,"​ said Cleanfarms’ executive director Barry Friesen.

"This partnership with the Dairy Farmers of Canada will help producers fulfil their commitment to sustainability by recycling even higher volumes of used ag plastics. Dairy farmers are setting a new standard for ag plastic recycling and we are excited to be working with them on this important project.”

"Ducks Unlimited Canada has made a commitment to support sustainable farming practices across the country,"​ said DUC CEO, Larry Kaumeyer.

"We are proud to partner with Canadian dairy farmers to enhance on-farm biodiversity while also providing environmental benefits to the local community. This new partnership will positively impact the sustainability of our working landscapes while protecting Canada's essential wetland and grassland habitats."

Related topics: Markets, Dairy Health Check, Sustainability

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