SIG’s combivita has been developed based on consumer-centric research. Available in three volume sizes (500, 750 and 1,000 ml), combivita has a slanted top and wider opening to ensure smooth and easy pouring with SIG’s new tethered, easy open and resealable closure, truTwist, which is 32.5mm in its external diameter.
The packaging has a curve on the back, which the company said is for both aesthetics and to make it easier for consumers of all ages to handle.
For beverage manufacturers, the side corner panels of combivita provide additional on-pack branding opportunities. The combivita pack enables 100% pallet utilization and also reduces secondary packaging and logistics costs, compared to existing carton formats.
The combivita family-size carton packs are the first to be filled on SIG’s next generation filling machine.
Ali Kaylan, SVP innovation at SIG, said, “The pandemic has fuelled a paradigm shift in consumer habits, including working from home and buying products in advance. As a result, the demand for convenient family-size products and packaging formats has grown exponentially. Our new combivita carton pack makes life more simple, convenient, flexible and sustainable for both consumers and our customers.”
SIG said the combivita carton pack has an excellent environmental footprint, with 100% of the paperboard sourced from FSC-certified forests and using 100% renewable energy during the manufacturing process. In addition, there is also the opportunity for combivita carton packs to be combined with SIG’s SIGNATURE packaging material, where the polymers are also linked to forest-based materials. For products sensitive to light and oxygen, an ultra-thin layer of ASI-certified aluminum provides barrier qualities.
Morshed Kamal, senior product manager at SIG, said, “With true innovations such as combivita and our next generation SIG NEO filling machine, we are optimally equipping the food and beverage industry for today’s requirements while also preparing them for the changes, challenges and opportunities ahead.”