The Urgent Company acquires ice-cream maker Coolhaus

By Jim Cornall

- Last updated on GMT

Coolhaus is sold in more than 6,000 US stores. Pic: Coolhaus
Coolhaus is sold in more than 6,000 US stores. Pic: Coolhaus

Related tags plant-based M&A Ice cream Perfect Day

The Urgent Company, the consumer brands subsidiary of Perfect Day, has acquired ice cream company Coolhaus, and will transition the company away from dairy to animal-free products.

Coolhaus joins The Urgent Company’s family of brands, including Brave Robot, Modern Kitchen and California Performance Co., in a move that expands its product portfolio.

The Urgent Company exists to make more sustainable products without compromise. The Urgent Company and Coolhaus teams plan to transition Coolhaus traditional dairy products to use Perfect Day animal-free dairy in the months ahead. Perfect Day said its animal-free whey protein generates up to 97% fewer greenhouse gas emissions than traditional dairy protein.

Coolhaus said since 2009 its social mission has been at the forefront of its products. One core part of its work is creating ice cream for positive change, specifically to empower entrepreneurs with diverse backgrounds.

The women-owned company said its social mission is to inspire the next generation of women and LGBTQ founders, entrepreneurs and creators of diverse backgrounds to feel empowered to turn their dreams into realities in an equitable environment.

As Coolhaus joins The Urgent Company, merging resources and structure, the companies said this social impact will expand.

“Bringing together our social and climate missions is deeply personal. We know the work we do now will determine if our children can continue to enjoy the food we eat and the planet we inhabit for years to come,”​ said Paul Kollesoff, general manager and co-founder of The Urgent Company.

“We created Coolhaus to make better products for everybody,”​ said Natasha Case, founder of Coolhaus.

“Our ability to lead with purpose and move the dial for consumers becomes even stronger by joining The Urgent Company. For us, this is about the long game. The integration of Perfect Day protein into our line of beloved dairy ice cream and novelties is going to elevate our product into the next generation of foods making a difference for our families and our planet.”

As part of the acquisition, the Coolhaus team will join The Urgent Company, which it said deepens the company’s commitment to and perspective on inclusivity in the food industry.

Case will join The Urgent Company as its new president of brand experience.  Ryan Bennett will also join as senior vice president of operations and integration.

The Urgent Company acquired Coolhaus from Sunrise Strategic Partners, a Boulder, CO-based accelerator of emerging brands and other shareholders.

Financial terms of the transaction were not disclosed.

The Urgent Company plans to launch an exclusive animal-free dairy CoolHaus x Brave Robot co-branded novelty with a key national retail partner in 2022.

Coolhaus is sold in more than 6,000 stores across the US, including Whole Foods, Thrive Market, Walmart, Sprouts, Kroger, and National Co-op Grocers.