Indian snack company Haldiram’s Nagpur expanding into dairy

By Jim Cornall

- Last updated on GMT

A selection of Haldiram's products. Pic: SIG/Haldiram's
A selection of Haldiram's products. Pic: SIG/Haldiram's

Related tags Dairy India Sig Milk

India’s ethnic snack-food giant Haldiram’s Nagpur is growing, opening its own manufacturing facility for long shelf-life dairy products.

Setting up a dairy facility, with an investment of more than Rs. 100 crore ($13.6m), Haldiram’s Nagpur is looking to expand its footprint from its existing markets of Maharashtra, Goa and Chhatisgarh.

SIG, which produces aseptic carton packaging, has been chosen by Haldiram’s to help expand. For the first time, Haldiram’s Nagpur has invested in its own manufacturing set up for filling products into aseptic carton packs and SIG is supplying the company with a high-speed CFA 1224 filling machine for combiblocXSlim carton packs from SIG.

Sushil Agarwal, director at Haldiram’s Nagpur, said, “SIG offered us state-of-the-art technology with full flexibility of nine volume sizes on one filling machine, all at high speed. This gives us a lot of options to pack a variety of products in a huge number of different packaging formats and sizes. And even more, the elegant, slim carton packs are very attractive and stand out on the shelf.”

Starting from co-packaging its products through contract manufacturers, Haldiram’s Nagpur said it aims to launch a wider range of ethnic dairy and non-dairy products, leveraging on its existing retail network and distribution capabilities.

Neeraj Agarwal, marketing director at Haldiram’s Nagpur, said, “Our brand Haldiram’s is a household name, associated with great quality and fantastic products. With SIG, we know that we will be able to extend this in a big way into the ethnic beverages category.  We will be able to introduce beverages that consumers really enjoy, in the right sized packaging that suits different consumption occasions.”

The product offerings will include butter milk under the name Matka Jhatka, sold in 200ml combiblocXSlim carton packs, along with Aam Panna, Jal Jeera, and a variety of lassi products. More innovations are now in the pipeline.

Vandana Tandan, country manager for SIG India, said, “We are really excited about working with Haldiram’s Nagpur. Their ambition to create differentiated products has perfect synergy with SIG’s filling system, which allows maximum flexibility. We believe that with Haldiram’s, we will introduce some really innovative products and grow together in this exciting category of ethnic beverages.”

Haldiram’s is also setting up a range of widespread franchise networks in several Indian cities to offer everything from sweets and confectionery to namkeens, juices, and more.

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