Coca-Cola brand fairlife hits $1bn mark

By Jim Cornall contact

- Last updated on GMT

fairlife’s product line includes ultra-filtered lactose-free milk, protein shakes, and light ice cream. Pic: fairlife
fairlife’s product line includes ultra-filtered lactose-free milk, protein shakes, and light ice cream. Pic: fairlife

Related tags: fairlife, Coca-cola, Dairy, Milk

fairlife, LLC, a subsidiary of the Coca-Cola company, has surpassed $1bn in annual retail sales.

Founded in 2012, fairlife’s product line includes ultra-filtered lactose-free milk, protein shakes, and light ice cream.

"We say fairlife is a nutrition company first, and as the pandemic continues on, high-quality nutrition has never been more important to consumers,"​ said Tim Doelman, CEO of fairlife.

"2021 reinforced the importance of our mission to nourish the world with our better-for-you products, and we delivered on this commitment by bringing our wide range of fairlife products into more households than ever before."

In 2021, fairlife achieved double-digit sales growth week over week, culminating in the new annual record of more than $1bn in total US retail sales.

"Just as most businesses in 2021, we had to work against the headwinds of global supply chain issues,"​ said Doelman.

"Our teams remained agile and made the right decisions for the business. This allowed us to meet consumer demand for our top selling ultra-filtered milk and Core Power protein shakes while seeing unprecedented growth for newer products, like fairlife Nutrition Plan."

"Exceeding $1bn in annual retail sales is a tremendous achievement and the result of the great talent and dedication of the fairlife team,"​ said Doelman.

"It's our commitment to the quality of our products that got us to this point and our equal commitment to supporting our communities, caring for the animals that supply us milk and operating more sustainably that will accelerate the next phase of our growth."

fairlife products can be purchased at retailers across the US, as well as in Canada and China.

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