Nature's Sunshine launches new active nutrition line, AIVIA

By Jim Cornall

- Last updated on GMT

The AIVIA active nutrition line includes Plant and Whey Protein Powders. Pic: Nature's Sunshine
The AIVIA active nutrition line includes Plant and Whey Protein Powders. Pic: Nature's Sunshine

Related tags Active ageing active nutrition Whey Whey protein plant-based

Nature's Sunshine Products, a natural health and wellness company of herbal and nutritional products, has launched AIVIA, a new line of nutrition products designed to support fitness and weight management goals.

"Nature's Sunshine has brought the healing power of nature to millions of Americans for nearly 50 years,"​ said Terrence Moorehead, CEO, Nature's Sunshine.

"This next iteration of our journey is leveraging the 'Healing Power of Nature' through our AIVIA nutritional supplement line to support powerful, focused nutrition for every active lifestyle."

The AIVIA collection features a variety of natural-based products to support physical activity, provide energy and help manage weight.

The AIVIA active nutrition line includes Plant and Whey Protein Powders: These new protein powders deliver 20g of clean protein and feature clinically studied, proprietary herbal blends to activate mTOR and AMPK pathways for more lean muscle, greater strength and endurance, increased energy and faster recovery. Available in chocolate or vanilla, each serving delivers eight vitamins and minerals that support an active lifestyle.

Also in the range is the Clean Energy dietary supplement. Available in natural citrus flavor, Clean Energy features caffeine from green tea extract, along with time-released green coffee bean extract and B vitamins. This beverage mix was produced to support all-day energy, cognitive function and mental clarity. It mixes with water or other beverages.

The company also launched the Hydrate dietary supplement, a vegan formula in natural grape flavor, which replenishes essential electrolytes, speeds recovery, and improves performance. Features alanyl glutamine, l-glutamine and nopal leaf for greater natural hydration and mixes with water or beverage of choice.

The Carb Blocker product includes white kidney bean, cinnamon bark and chromium to reduce the conversion of some starches into calories and help maintain already-normal blood sugar levels.

The new MCT Powder is a non-GMO coconut oil providing natural fats, which facilitates ketone production.

The launch of AIVIA is the first of several exciting new offerings from Nature's Sunshine in 2022, including new, personalized supplement routines rolling out later this year.

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