First Milk launching on-farm sales venture

By Jim Cornall contact

- Last updated on GMT

First Milk is launching a franchise with on-farm milk, dairy and produce vending operation under the Golden Hooves brand. Pic: First Milk
First Milk is launching a franchise with on-farm milk, dairy and produce vending operation under the Golden Hooves brand. Pic: First Milk

Related tags: First milk, Milk

First Milk has announced the launch of a business extension to provide a new platform for sales direct to consumers.

The new venture sees First Milk launch a franchise on-farm milk, dairy and produce vending operation under the Golden Hooves brand. Initially working with First Milk members, the business will launch in late April with the first site in Derbyshire and long-term plans to have sites across the UK.

Golden Hooves allows people to buy food from self-serve machines based on the farms where the milk is produced.

Shelagh Hancock, chief executive, said consumer interest in food provenance is growing and the launch of Golden Hooves builds on this.

“It will also offer members that are interested an opportunity to diversify their farming businesses in an easily accessible, supported way and will provide returns for all members as we start to sell our products to a wider audience,”​ Hancock said.

 

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