Hitting the shelves: Elopak tethered cap to reduce litter

By Jim Cornall contact

- Last updated on GMT

The Pure-TwistFlip has been designed so the closure remains attached to the carton throughout its lifecycle. Pic: Elopak
The Pure-TwistFlip has been designed so the closure remains attached to the carton throughout its lifecycle. Pic: Elopak

Related tags: Packaging, Recycling, Plastic, Dairy, Litter

Elopak has announced the upcoming roll out of its tethered cap solution – the Pure-TwistFlip.

Announced in 2021, the tethered cap is one of the latest products launched by Elopak. The Pure-TwistFlip has been designed so the closure remains attached to the carton throughout its lifecycle, which Elopak said reduces the risk of it being littered. It complies with the EU’s Single-Use Plastic Directive, which was introduced as part of efforts to reduce the impact of certain plastic products in the environment and tackle marine littering. 

The Pure-TwistFlip 29i is also Elopak’s lightest screw cap to date, helping reduce the use of plastics. It can be combined with any Pure-Pak carton. 

Elopak CMO Patrick Verhelst said, “We are delighted to share the news that our tethered cap solution will soon be available to customers. The Pure-TwistFlip is a fantastic addition to our current portfolio of opening features that meets the tethering requirements of the EU’s Single-Use Plastic Directive well ahead of its deadline in 2024.

“As Elopak’s lightest screw cap to date, the Pure-TwistFlip 29i also represents a great option for our customers outside the EU who are looking to adopt more sustainable packaging solutions. We look forward to supporting those who choose to make the transition in the coming weeks and months.”

The cap is produced by United Caps. United Caps’ CEO Benoit Henckes said, “We have an ethos that we are ‘better united’. It makes us proud that world-class brands like Elopak recognize our differentiating ability to create breakthrough on the shelf. 

“Innovating together on the Pure-TwistFlip meant combining our 80+ years of experience in cap design with Elopak’s outstanding packaging concept to bring together elements of usability and sustainability. The result is a tethered closure that performs for today and for tomorrow.” 

Elopak’s Pure-Pak cartons are made using renewable, recyclable and sustainably sourced materials.

Related news

Follow us

Products

View more

Webinars